A Case Analysis On Berjaya Group Berhad : Berjaya Hotels And Resorts

Kiguta, Luiza Wanjiku (2005) A Case Analysis On Berjaya Group Berhad : Berjaya Hotels And Resorts. Masters thesis, Multimedia University.

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Abstract

This dissertation looks at strategies designed to increase the competitive advantage of Berjaya land Berhad's - Hotels and Resorts positioning that would allow it to adapt to the momentum of growth with the tourism industry in Malaysia.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD2321-4730.9 Industry > HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 15 Jul 2010 02:22
Last Modified: 15 Jul 2010 02:22
URI: http://shdl.mmu.edu.my/id/eprint/1005

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