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Farooq, Qirat and Qandeel, Aqsa (2025) From Tradition to Transformation: Exploring Gender Portrayals in Pakistani TV Advertisements. International Journal of Creative Multimedia, 6 (2). pp. 202-217. ISSN 2716-6333

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Hashmi, Syeda Saba (2025) Monetisation and Meaning: Examining YouTube’s Economic Model, Content Homogenisation and Online Celebrity Culture in Pakistan. International Journal of Creative Multimedia, 6 (2). pp. 116-136. ISSN 2716-6333

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Inobemhe, Kelvin and Ja'afaru, Sharifatu Gago and Ekhareafo, Daniel (2025) Revisiting Family Television Viewing Culture in the Digital Age: The Role of Streaming, Technology and Changing Habits. International Journal of Creative Multimedia, 6 (2). pp. 65-88. ISSN 2716-6333

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Mahmood, Sidra and Lakhbir Singh, Sareen Kaur Bhar and Ali, Shamim (2025) Linguistic Analysis of Redemption in Khaled Hosseini’s The Kite Runner Through a Critical Discourse Approach. Humanities, 14 (8). p. 172. ISSN 2076-0787

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Pendit, Ulka Chandini and Mahzan, Muhaimin and Mohd Basir, Mohamad Danial fadzly and Mahadzir, Mazlan and Musa, Siti Noraishah (2017) Virtual reality escape room: The last breakout. In: 2017 2nd International Conference on Information Technology (INCIT), 2-3 Nov. 2017, Nakhonpathom, Thailand.

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Sun, Hong Yuan and Hashim, Mohd Ekram Al Hafis (2025) Designing Serious Games for Cultural Heritage: A Framework Grounded in Critical and Experiential Theories. International Journal of Creative Multimedia, 6 (2). pp. 137-164. ISSN 2716-6333

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Yew , Chang Ching (2001) Layered Video Distribution Over Integrated Services Packet Network. Masters thesis, Multimedia University.