Ismail, Hishamuddin (2007) Empirical Analysis On Factors Influencing Customer Loyalty In Malaysian Telecommunication Industry. PhD thesis, Multimedia University.

Ismail, Hishamuddin and Bakar, Zaharah and Salleh, Aliah Hanim M (2006) Buyer satisfaction and loyalty - evidence from the industrial goods market. Jurnal Pengurusan, 25. pp. 47-61. ISSN E-ISSN: 0127-2713 Print ISSN: 0127-2713

Ismail, Hishamuddin (2001) A Study On The Relationship Between Customer Satisfaction And The Implementation Of Total Quality Management Concept In The Malaysian Telecommunication Industry. Masters thesis, Multimedia University.