Yu, Cheng Zhen and Chan, Tak Jie and Zolkepli, Izzal Asnira (2023) Bridging social media content and re-purchasing behavior: The mediation role of interactivity and e-WOM. International Journal of Data and Network Science, 7 (1). pp. 251-264. ISSN 2561-8148, 2561-8156

Sharipudin, Mohamad Noor Salehhuddin and Zolkepli, Izzal Asnira and Chan, Tak Jie and Taher, Surug Saleh (2022) Mediating Role of Parasocial Relationships on Social Media Influencers' Reputation Signals and Purchase Intention of Beauty Products. Romanian Journal of Communication and Public Relations, 24 (3). p. 45. ISSN 1454-8100

Taher, Surug Saleh and Chan, Tak Jie and Zolkepli, Izzal Asnira and Sharipudin, Mohamad-Noor Salehhuddin (2022) Mediating Role of Parasocial Relationships on Social Media Influencers' Reputation Signals and Purchase Intention of Beauty Products. Romanian Journal of Communication and Public Relations, 24 (3). pp. 45-66. ISSN 1454-8100