Kannan, Rathimala and Rosdi, Intan Soraya and Ramakrishnan, Kannan and Abdul Rasid, Haziq Riza and Mohamed Rafy, Mohamed Haryz Izzudin and Yusuf, Sukinurlin and Mohd Salamun, Siti Nurfara Alia (2021) Leveraging Business Data Analytics and Machine Learning Techniques for Competitive Advantage: Case Study Evidence from Small Businesses. International Journal of Management, Finance and Accounting, 2 (1). pp. 73-87. ISSN 2735-1009

Kannan, Rathimala and Rosdi, Intan Soraya and Ramakrishnan, Kannan and Abdul Rasid, Haziq Riza and Mohamed Rafy, Mohamed Haryz Izzudin and Yusuf, Sukinurlin and Mohd Salamun, Siti Nurfara Alia (2021) Leveraging business data analytics and machine learning techniques for competitive advantage: case study evidence from small businesses. International Journal of Management, Finance and Accounting, 2 (1). pp. 1-15. ISSN 2735-1009