Items where Author is "Yu, Qing Soong"
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Yu, Qing Soong and Qizhilu, Zhang and Quan, Kai Ang and Wei, Chien Ng (2025) The Impact of Social Media on Consumer Satisfaction: The Role of Usage Frequency, Brand Image, Brand Identification, and Content Quality. International Journal of Management, Finance and Accounting, 6 (2). pp. 268-299. ISSN 2735-1009