Items where Author is "Ying, Tsuen Wong"
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Article
Tan, Siow Kian and Ying, Tsuen Wong and Tan, Siow Hooi (2026) Click, Watch, Buy: Understanding Purchase Intention of Malaysian University Students in the Live Stream Shopping Era. International Journal of Management Finance and Accounting, 7 (1). p. 151. ISSN 2735-1009