Items where Author is "Yi, Shin Hng"
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Conference or Workshop Item
Ying, San Lim and Tuan, Hock Ng and Yi, Shin Hng (2020) Internet celebrities: How they affect the purchase intention of generation Y in cyberspace? In: 2nd International Conference on Business Sustainability and Innovation 2020 (ICBSI2020), 07-10-2020, Virtual , Virtual , Malaysia.