Items where Author is "Yew, Julie Mei Yee"
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Agrawal, Manvi and Yew, Julie Mei Yee and Victor, Vijay and Nathan, Robert Jeyakumar (2026) Targeted Advertising on Instagram and the Formation of ‘Instatude’ Among Millennials. In: Leveraging AI and Big Data for Business Innovation. Springer Science and Business Media Deutschland GmbH, pp. 197-207. ISBN 978-3-032-20411-0, 978-3-032-20412-7