Items where Author is "Yau, Qian Zi"
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Yau, Qian Zi and Aziz, Kamarulzaman Ab. (2026) Beyond the Screen: Unravelling the Impact of Social Media Influencers on Female Social Media Natives Beauty Product Purchase Intentions. Technology and Entrepreneurship: Systems Driving Innovation, 612. pp. 933-943. ISSN 2198-4182