Article

Yasri, Yasri and Dwita, Vidyarini and Goh, Gerald Guan Gan and Guati, Mia Ayu (2025) THE IMPACT OF BRAND EXPERIENCE AND AUTHENTICITY ON WORD-OF-MOUTH AND RECOMMENDATION INTENTIONS: A PARALLEL MEDIATION ANALYSIS USING PLS-SEM. Journal of Applied Structural Equation Modeling, 9 (1). pp. 1-26. ISSN 2590-4221

Nawaz, Tufail and Goh, Gerald Guan Gan and Ong, Jeen Wei and Yasri, Yasri and Ali, Ahmad and Waluyo, Dwi Eko (2024) The catalytic role of self-regulation in the association of proactive personality with entrepreneurial intention among potential entrepreneurs. Cogent Business & Management, 11 (1). ISSN 2331-1975

Conference or Workshop Item

Yasri, Yasri and Budiarti, Astra Prima and Lasmini, Rizki Sri and Goh, Gerald Guan Gan and Phetmalaikul, Theeraphab and Bacalla, Lita and Beltran, Naila (2024) Southeast Asian Youth's Long-Term Desire to Use Mobile Payments. In: The Global Conference on Entrepreneurship and the Economy in an Era of Uncertainty, 15-17 Nov 2023, Bangkok, Thailand.