Items where Author is "Yasmin, Farzana"

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Article

Haque, Ahasanul and Rahman, Sabbir and Sayyed Ahmed, Ismail and Yasmin, Farzana and Asri, Almas (2011) Assessing the impact of advertisement towards Malay consumers: An empirical study of fast food restaurants in Malaysia. Business Management Dynamics, 1 (2). pp. 39-53. ISSN 2047-7031

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