Items where Author is "Wong, Chun Gee"
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Article
Wong, Chun Gee and Tong, Gee Kok and Haw, Su Cheng (2024) Exploring Customer Segmentation in E-Commerce using RFM Analysis with Clustering Techniques. Journal of Telecommunications and the Digital Economy, 12 (3). pp. 97-125. ISSN 2203-1693