Items where Author is "Wichianrat, Kanyanit"
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Kim, Long and Jindabot, Teerasak and Yeo, Sook Fern and Wichianrat, Kanyanit (2025) A Structural Model for Customer Perceived Value in E-banking Service. Vikalpa: The Journal for Decision Makers, 50 (3). pp. 270-282. ISSN 0256-0909
Kim, Long and Wichianrat, Kanyanit and Yeo, Sook Fern (2024) An integrative framework enhancing perceived e-banking service value: A moderating impact of e-banking experience. Journal of Open Innovation: Technology, Market, and Complexity, 10 (3). p. 100336. ISSN 2199-8531