Items where Author is "Tan, Vee Dick"
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Goh, Mei Ling and Tan, Seng Huat and Tan, Vee Dick (2023) How Flow Experience and Advertising Value Influence Purchase Intention towards the Mobile Advertisement? In: 2023 International Conference on Digital Applications, Transformation & Economy (ICDATE), 14-16 July 2023, Sarawak, Malaysia.