Items where Author is "Tan, Si Yan"
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Lim, Ying San and Ng, Tuan Hock and Lam, Mun Soon and Tan, Si Yan (2023) Communication in the 21st Century: The Effect of Internet Celebrity as the Communication Source in Influencing Generation Z Purchase Intention. Jurnal Komunikasi: Malaysian Journal of Communication, 39 (4). pp. 507-522. ISSN 2289-1528