Article

Chin, Elaine Ang Hwee and Tan, Seng Huat and Goh, Mei Ling and Oun, Wei Loon (2020) Examining the Determinants of Consumer Purchase Intention towards Mobile Advertising. Global Business and Management Research: An International Journal, 12 (1). pp. 89-103.

Chan, Tze Haw and Meenchee, Hong and Tan, Seng Huat (2020) Economic Growth, Urbanisation and Carbon Emissions: Evidence From Selected Asean Countries. International Journal of Industrial Management, 6 (1). pp. 9-16. ISSN 2289-9286

Tan, Seng Huat and Hong, Meenchee (2020) Economic growth, urbanisation and carbon emissions: evidence from selected Asean countries. International Journal of Industrial Management, 6 (1). pp. 9-16. ISSN 2289-9286, 2590-3594

Chong, Sin Woon and Lam, Jason M. S. and Tan, Seng Huat (2019) The relationship of risk management and bank profitability performance between domestic and foreign Islamic banks in Malaysia. Humanities & Social Sciences Reviews, 7 (6). pp. 411-415. ISSN 2395-6518

Goh, Mei Ling and Tan, Seng Huat and Yeo, Sook Fern and Lim, Kah Boon (2018) Purchase intention of consumers from Melaka towards mobile advertising. International Journal of Supply Chain Management, 7 (2). pp. 146-149. ISSN 2050-7399, 2051-3771

Tan, Seng Huat and Yeo, Sook Fern and Goh, Mei Ling and Chong, Sin Woon and Cheah, Chew Sze (2014) Factors that influence green purchase behaviour among young consumers. Advanced Materials Research, 1051. pp. 1035-1039. ISSN 1662-8985

Lam, Jason M. S. and Tan, Seng Huat and Oh, Yit Leng (2014) Exploring internet influence towards travel satisfaction. Procedia - Social and Behavioral Sciences, 130. pp. 542-551. ISSN 1877-0428

Conference or Workshop Item

Goh, Mei Ling and Tan, Seng Huat and Tan, Vee Dick (2023) How Flow Experience and Advertising Value Influence Purchase Intention towards the Mobile Advertisement? In: 2023 International Conference on Digital Applications, Transformation & Economy (ICDATE), 14-16 July 2023, Sarawak, Malaysia.

Goh, Mei Ling and Tan, Seng Huat and Ang, Elaine Hwee Chin and Yap, Mei Qi (2019) Customer Satisfaction and Brand Switching Intention of Mobile Service among University Students. In: 6th International Conference on Science and Social Research, 04-05 Oct 2019, Batu Ferringhi, Penang, Penang, Malaysia.

Goh, Mei Ling and Ang, Elaine Hwee Chin and Tan, Seng Huat and Hee, Wei Loon (2019) Examining the Determinants of Consumer Purchase Intention towards Mobile Advertising. In: 6th International Conference on Social and Science Research, 4-5 Dec 2019, Park Royal Penang Resort , Batu Ferringi, Penang, Malaysia.