Ho, Jen Sim and Sri Nusa Ahmad, Lili Yuzrina and Tan, Booi Chen (2024) A Conceptual Framework for Acceptance of Autonomous Vehicle in Malaysia. International Journal of Management, Finance and Accounting, 5 (1). pp. 152-169. ISSN 2735-1009

Tan, Booi Chen and Pang, Suk Min and Lau, Teck Chai and Lo, Ying Tuan and Tan, Andrew Huey Ping (2024) Enhancing Elderly Well-Being Through the Adoption of Medication Adherence System. In: Proceedings of the Tenth International Conference on Mathematics and Computing.

Pang, Suk Min and Ho, Jen Sim and Tan, Booi Chen and Lau, Teck Chai and Khan @ Thandar Oo, Nasreen (2024) Navigating the Road to Acceptance: Unveiling Psychological and Socio-Demographic Influences on Autonomous Vehicle Adoption in Malaysia. Sustainability, 16 (18). p. 8262. ISSN 2071-1050

Khan @ Thandar Oo, Nasreen and Subbarao, Anusuyah and Khan @ Khin Hnin Oo, Shereen and Tan, Booi Chen and Samsudin, Rahimah (2024) Unlocking Mental Wellness: The Vital Role of Insurance in Digital Mental Health Engagement. In: nternational Conference on Digital Transformation and Innovation Management (DTIM2024), and ICT, Society, and Human Beings (ICT2024), 9-11 March 2024, Porto, Portugal..

Khan @ Thandar Oo, Nasreen and Lau, Teck Chai and Tan, Booi Chen (2023) Adoption of smart urban farming to enhance social and economic well-being of elderly: a qualitative content analysis. Food Research, 7 (5). pp. 114-118. ISSN 2550-2166

Pang, S. M. and Tan, Booi Chen and Lau, T. C. (2023) COVID-19 pandemic: what drives consumers’ willingness to purchase organic food? Food Research, 7 (1). pp. 135-143. ISSN 2550-2166

Ho, Jen Sim and Tan, Booi Chen and Lau, Teck Chai and Khan @ Thandar Oo, Nasreen (2023) Public Acceptance towards Emerging Autonomous Vehicle Technology: A Bibliometric Research. Sustainability, 15 (2). p. 1566. ISSN 2071-1050

Ho, Jen Sim and Tan, Booi Chen and Lau, Teck Chai and Khan @ Thandar Oo, Nasreen (2023) A Review of Perceived Risk Role in Autonomous Vehicles Acceptance. International Journal of Management, Finance and Accounting, 4 (1). pp. 22-36. ISSN 2735-1009

Moghaddam, H. K. and Khan @ Thandar Oo, Nasreen and Tan, Booi Chen and Khan @ Khin Hnin Oo, Shereen (2022) Consumer attitude toward Halal food in the case of the United Kingdom: the role of product attributes and marketing stimuli. Food Research, 6 (6). pp. 136-142. ISSN 2550-2166

Chong, Phooi Kwan and Tan, Siow Kian and Tan, Booi Chen (2022) An Enhanced Sense of Place Framework for The Sustainability of a Heritage Site. In: Postgraduate Social Science Colloquium 2022, 1 - 2 June 2022, Online.

Tan, B. Z. and Lau, T. C. and Tan, Booi Chen and Lo, Y. T. (2022) Appealing to the health-conscious: low glycaemic food purchase behaviour. Food Research, 6 (6). pp. 143-148. ISSN 2550-2166

Khan @ Thandar Oo, Nasreen and Al Mamun, Abdullah Sarwar and Tan, Booi Chen and Khan @ Khin Hnin Oo, Shereen (2022) Connecting digital literacy in higher education to the 21st century workforce. Knowledge Management & E-Learning: An International Journal (KM&EL), 14 (1). pp. 46-61. ISSN 2073-7904

Tan, Booi Chen and Khan @ Thandar Oo, Nasreen and Lau, Teck Chai (2022) Dimensionality of Environmental Values and Attitudes: Empirical Evidence from Malaysia. Sustainability, 14 (21). p. 14201. ISSN 2071-1050

Singh, Surendev and Tan, Booi Chen and Khan, Nasreen (2022) An Environmental Management System Adoption Framework of Restaurants in Malaysia. In: Postgraduate Social Science Colloquium 2022, 1 - 2 June 2022, Online.

Yong, Annie Ing Ing and Tan, Siow Kian and Tan, Booi Chen (2022) Factors Influencing Purchase Intention Among Online Users to Buy Tourism Services in Malaysia. In: Postgraduate Social Science Colloquium 2022, 1 - 2 June 2022, Online.

Tan, Booi Chen and Pang, Suk Min and Lau, Teck Chai (2022) Marketing Organic Food from Millennials’ Perspective: A Multi-Theoretical Approach. Foods, 11 (18). p. 2721. ISSN 2304-8158

Tan, Booi Chen and Khan @ Thandar Oo, Nasreen and Lau, Teck Chai (2022) Moving towards sustainable restaurants: bridging the attitude-behaviour gap. International Journal of Sustainable Society, 14 (3). p. 258. ISSN 1756-2538

Tan, Kong Hun and Tan, Booi Chen and Tan, Olivia Swee Leng (2022) Pharmaceutical Marketing in Malaysia – The Ethical Perspectives of Pharmaceutical Medical Representatives. In: Postgraduate Social Science Colloquium 2022, 1 - 2 June 2022, Online.

Tan, Booi Chen and Lau, Teck Chai and Al Mamun, Abdullah Sarwar and Khan @ Thandar Oo, Nasreen (2022) The effects of consumer consciousness, food safety concern and healthy lifestyle on attitudes toward eating “green”. British Food Journal, 124 (4). pp. 1-17. ISSN 0007-070X

Pang, Suk Min and Tan, Booi Chen and Lau, Teck Chai (2021) Antecedents of Consumers’ Purchase Intention towards Organic Food: Integration of Theory of Planned Behavior and Protection Motivation Theory. Sustainability, 13 (9). p. 5218. ISSN 2071-1050

Khan @ Thandar Oo, Nasreen and Sarwar, Abdullah and Tan, Booi Chen (2021) Determinants of purchase intention of halal cosmetic products among Generation Y consumers. Journal of Islamic Marketing, 12 (8). pp. 1-16. ISSN 1759-0833

Khan @ Thandar Oo, Nasreen and Khan @ Khin Hnin Oo, Shereen and Tan, Booi Chen and Loon, Cheng Heng (2021) Driving Digital Competency Model Towards IR 4.0 In Malaysia. Journal of Physics: Conference Series, 1793. pp. 1-11. ISSN 1742-6588

Tan, Booi Chen and Lau, Teck Chai and Khan @ Thandar Oo, Nasreen and Tan, Wooi Haw and Ooi, Chee Pun (2021) Elderly Customers’ Open Innovation on Smart Retirement Village: What They Want and What Drive Their Intention to Relocate? Journal of Open Innovation: Technology, Market, and Complexity, 7 (4). p. 207. ISSN 2199-8531

Chong, Phooi Kwan and Tan, Siow Kian and Tan, Booi Chen (2021) An Enhanced Sense of Place Framework. In: 2nd Post Graduate Social Science Colloquium Proceedings 2021, 8-9 June 2021, Cyberjaya, Malaysia. (Submitted)

Singh, Surendev and Tan, Booi Chen and Khan @ Thandar Oo, Nasreen (2021) An Environmental Management System Adoption Framework of Restaurants in Malaysia. In: 2nd Post Graduate Social Science Colloquium Proceedings 2021, 8-9 June 2021, Cyberjaya, Malaysia. (Submitted)

Tan, Kong Hun and Tan, Booi Chen and Tan, Olivia Swee Leng (2021) Ethical Perspectives of Pharmaceutical Marketing in Malaysia. In: 2nd Post Graduate Social Science Colloquium Proceedings 2021, 8-9 June 2021, Cyberjaya, Malaysia. (Submitted)

Yong, Annie Ing Ing and Tan, Siow Kian and Tan, Booi Chen (2021) Factors Affecting Travel Intention Among Facebook Users. In: 2nd Post Graduate Social Science Colloquium Proceedings 2021, 8-9 June 2021, Cyberjaya, Malaysia. (Submitted)

Fazal, Ali and Mohd Fauzi, Nurazlin and Tan, Booi Chen (2021) The Influence of Customer Perceived Value on Tourist Satisfaction and Intention to Stay at Islamic Compliant Hotels in Malaysia. In: 2nd Post Graduate Social Science Colloquium Proceedings 2021, 8-9 June 2021, Cyberjaya, Malaysia. (Submitted)

Pang, Suk Min and Tan, Booi Chen and Lau, Teck Chai (2021) Organic Food and Purchase Intention: Integration of Theory of Planned Behaviour and Protection Motivation Theory. In: 2nd Post Graduate Social Science Colloquium Proceedings 2021, 8-9 June 2021, Cyberjaya, Malaysia. (Submitted)

Wong, Y. Q. and Tan, Booi Chen and Lau, Teck Chai and Khan @ Thandar Oo, Nasreen (2021) Purchase intention towards dietary supplements during COVID-19 pandemic: consumers’ perspective. Food Research, 5 (5). pp. 294-299. ISSN 2550-2166

Woon, Nur Hidayah and Tan, Booi Chen and Migin, Melissa Wendy (2021) Relocation Intention of Elderly to a Smart Retirement Village: Integration of TPB and TAM. In: 2nd Post Graduate Social Science Colloquium Proceedings 2021, 8-9 June 2021, Cyberjaya, Malaysia. (Submitted)

Nasreen, Khan and Tan, Booi Chen and Anusuyah, Subbarao (2020) Adoption of Smart Real-time Mental Health System to Support Emotional Well-being among Young Adults in Post Covid Era: Role of Social Media. International Journal of Business and Technology Management, 2 (2). pp. 55-58. ISSN 2682-7646

Nguyen, Thi Phuong Lan and Tan, Booi Chen and Sy, Malick O. and Yu, Cheng M. and Hossain, Sayed (2019) "Are Funds of Hedge Funds Efficient? An Empirical Analysis for North American, Asia Pacific, and European Long/Short Funds of Hedge Funds". Multinational Finance Journal, 23 (1&2). pp. 37-64. ISSN 1096-1879

Tan, Booi Chen and Khan, Nasreen and Khan, Shereen and Abdullah, Sarwar (2019) A Framework for Brand Rejuvenation: Private Universities in Malaysia. Journal of Management and Marketing Review, 4 (1). pp. 33-40. ISSN 0128-2603

Tan, Booi Chen and Lau, Teck Chai and Yong, Gun Fie and Khan @ Thandar Oo, Nasreen and Nguyen, Thi Phuong Lan (2019) A qualitative study of green practices adoption for restaurants in Malaysia. Social Responsibility Journal, 15 (8). pp. 1087-1099. ISSN 1747-1117

Tan, Booi Chen and Khan @ Thandar Oo, Nasreen and Lau, Teck Chai (2018) Investigating the determinants of green restaurant patronage intention. Social Responsibility Journal, 14 (3). pp. 469-484. ISSN 1747-1117

Al Mamun, Abdullah Sarwar and Tan, Booi Chen and Khan @ Thandar Oo, Nasreen and Khan @ Khin Hnin Oo, Shereen (2018) Develop the Digital Literacy Framework for Higher Education Sector. In: 31st International Business Information Management Association Conference, 2018, Milan, Italy.

Chong, Chin Wei and Yuen, Yee Yen and Tan, Booi Chen (2017) Cross-border knowledge transfer in Malaysian multimedia super corridor (MSC) status corporations. Review of International Business and Strategy, 27 (1). pp. 70-92. ISSN 2059-6014

Singh, Surendev and Tan, Booi Chen and Khan, Nasreen (2017) Driving Green Practice Adoption in Restaurant Sector: Restaurant Operator's Perspectives. In: Proceedings of the 5th International Conference on Innovation and Entrepreneurship (ICIE 2017). Academic Conferences and Publishing International Limited, pp. 219-226. ISBN E-Book ISBN: 978-1-911218-32-6 E-Book ISSN: 2049-6842 Book version ISBN: 978-1-911218-33-3 Book Version ISSN: 2049-6834

Chong, Chin Wei and Yuen, Yee Yen and Tan, Booi Chen and Zarim, Zainal Abu and Hamid, Norhasniza Abdul (2016) Managerial coaches, are they ready? The case of Malaysian telecommunications industry. The Learning Organization, 23 (2/3). pp. 121-140. ISSN 0969-6474

Tan, Booi Chen (2014) Consumers’ perspectives of environmental values and attitudes influence on green purchase behaviour and green restaurant intention in Malaysian service sector. PhD thesis, Multimedia University.

Chong, Chin Wei and Teh, Pei Lee and Tan, Booi Chen (2014) Knowledge sharing among Malaysian universities’ students: Do personality traits, class room and technological factors matter? Educational Studies, 40 (1). pp. 1-25. ISSN 0305-5698, 1465-3400

Tan, Booi Chen (2011) The role of perceived consumer effectiveness on value-attitude-behaviour model in green buying behaviour context. Australian Journal of Basic and Applied Sciences, 5 (12). pp. 1766-1771. ISSN 1991-8178

Tan, Booi Chen (2011) The roles of knowledge, threat, and PCE on green purchase behaviour. International Journal of Business and Management, 6 (12). pp. 14-27. ISSN 1833-3850