Items where Author is "Surbakti, Herison"
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Number of items: 2.
Article
Surbakti, Herison and Aw, Aaron Teik Hong (2026) The Future of Marketing: Personalized Customer Engagement through Artificial Intelligence in the Malaysian E-commerce Landscape. International Journal of Management Finance and Accounting, 7 (1). p. 36. ISSN 2735-1009
Conference or Workshop Item
Aw, Aaron Teik Hong and Sook, Fern Yeo and Lim, Siow Chun and Surbakti, Herison and Almo, Aldwin Torres and Ng, Jiao Yuan (2025) Customer Preference for Digital versus Traditional Banking in Malaysia: A Pilot Machine Learning Analysis of GX Bank. In: 2025 12th International Conference on Soft Computing & Machine Intelligence (ISCMI), 21-23 November 2025, Rio de Janeiro, Brazil.