Items where Author is "Somasundram, Kirttine"
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Chan, Tak Jie and Somasundram, Kirttine and Tian, Yang and Adzharuddin, Nor Azura and Hashim, Nor Hazlina (2025) YouTube advertising appeals on generation Z’s purchase intention of beauty products: a predictive approach. Cogent Arts & Humanities, 12 (1). ISSN 2331-1983