Items where Author is "Soliman, Muhammad Ziad"
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Soliman, Muhammad Ziad and Sarwar, Abdullah and Ng, Kok Wah (2026) From Content to Engagement: The Mediating Role of Consumer Perceived Behaviour in Marketer-Generated Content on Social Commerce Platforms—Evidence from an Emerging Economy. Journal of Theoretical and Applied Electronic Commerce Research, 21 (7). p. 238. ISSN 0718-1876