Article

Enshassi, Mohammed and Nathan, Robert Jeyakumar and Soekmawati, Soekmawati and Al-Mulali, Usama and Ismail, Hishamuddin (2024) Potentials of artificial intelligence in digital marketing and financial technology for small and medium enterprises. IAES International Journal of Artificial Intelligence (IJ-AI), 13 (1). p. 639. ISSN 2089-4872

Nathan, Robert Jeyakumar and Soekmawati, Soekmawati and Jeong, So Won and Jin, Byoungho Ellie (2023) K-Wave Fans and Non-Fans: Culture-Specific and Collective Responses to Korean Country and Product Image. International Journal of Business and Society, 24 (2). pp. 846-866. ISSN 1511-6670

Soekmawati, Soekmawati and Nathan, Robert Jeyakumar and Tan, Pei Kian and Victor, Vijay (2022) Fitness Trainers’ Physical Attractiveness and Gym Goers’ Exercise Intention. International Journal of Business and Society, 23 (1). pp. 496-517. ISSN 1511-6670

Soekmawati, Soekmawati and Nathan, Robert Jeyakumar and Victor, Vijay and Tan, Pei Kian (2022) Gym-Goers’ Self-Identification with Physically Attractive Fitness Trainers and Intention to Exercise. Behavioral Sciences, 12 (5). p. 158. ISSN 2076-328X

Nathan, Robert Jeyakumar and Soekmawati, Soekmawati and Victor, Vijay and Popp, József and Fekete-Farkas, Maria and Oláh, Judit (2021) Food Innovation Adoption and Organic Food Consumerism-A Cross National Study between Malaysia and Hungary. Foods, 10 (2). p. 363. ISSN 2304-8158

Tanti, Dewi Sad and Nathan, Robert Jeyakumar and Sulistyo, Ponco Budi and Soekmawati, Soekmawati and Hanim, Farah and Sarjuni, Viviantie (2021) Empowering Cross-Border Women Entrepreneurs Via Mobile ICT: Framework For Malaysian And Indonesian Women-Led MSMEs. Journal of Nusantara Studies (JONUS), 6 (2). pp. 340-357. ISSN 0127-9319, 0127-9386

Thesis

Soekmawati, Soekmawati (2020) Fitness Trainer's Physical Attractiveness, Clients' Motivations and Exercise Intention. Masters thesis, Multimedia University.