Items where Author is "Sayyed Ahmed, Ismail"
 | Up a level |
Group by: Item Type | No Grouping
Number of items: 2.
Haque, Ahasanul and Rahman, Sabbir and Sayyed Ahmed, Ismail and Yasmin, Farzana and Asri, Almas (2011) Assessing the impact of advertisement towards Malay consumers: An empirical study of fast food restaurants in Malaysia. Business Management Dynamics, 1 (2). pp. 39-53. ISSN 2047-7031
Haque, Ahasanul and Sayyed Ahmed, Ismail and Rahman, Sabbir (2011) Factors influencing purchase of foreign goods by Malay Muslim consumers: A structural equation modelling approach on religiosity and ethnocentrism perspectives. The Social Sciences, 6 (5). pp. 420-428. ISSN 1818-5800