Obeng, Hayford Asare and Gyamfi, Bright Akwasi and Mensah, Leviticus and Arhinful, Richard and Sarwar, Abdullah (2026) Employees’ behavioral intention to use AI and organizational efficiency in an emerging economy: the serial mediating roles of technology readiness and digital culture. Discover Artificial Intelligence, 6 (1). ISSN 2731-0809

Obeng, Hayford Asare and Mensah, Leviticus and Arhinful, Richard and Sarwar, Abdullah (2026) How Corporate Social Responsibility Drives Sustainable Competitive Advantage: The Mediating Roles of Green HRM and Technological Adaptability in SMEs. Corporate Social Responsibility and Environmental Management. ISSN 1535-3958

Sarwar, Abdullah and Siddika, Aysa and Tareq, Mohammad Ali and Obeng, Hayford Asare and Rahman, Shaikh Fazlur and Razak, Dzuljastri Abdul (2026) Metaverse Marketing: Avatars as the Future of Brand Engagement. Emerging Science Journal, 10 (2). pp. 782-799. ISSN 2610-9182

Sarwar, Abdullah and Tareq, Mohammad Ali and Siddika, Aysa and Siddiqua, Pallabi (2025) Psychological Determinants of Travel Intention in the Post-Pandemic Era: Evidence from Malaysian Medical Students. COVID, 5 (10). p. 162. ISSN 2673-8112

Khan, Fouzia and Siddika, Aysa and Sarwar, Abdullah (2025) Exploring the Impact of Leadership on Encouraging Innovative Behaviours: An Employee’s Perspective. International Journal of Management, Finance and Accounting, 6 (2). pp. 406-442. ISSN 2735-1009

Siddika, Aysa and Sarwar, Abdullah and Tareq, Mohammad Ali and Siddiqua, Pallabi (2025) Between Stability and Exposure: The Dual Effects of Income Diversification on Bank Risk. Journal of Risk and Financial Management, 18 (11). p. 631. ISSN 1911-8074

Siddika, Aysa and Sarwar, Abdullah and Tareq, Mohammad Ali and Rahman, H. M. Mahfuzur and Haron, Razali (2025) Green innovation and renewable energy sources policies: A systematic and integrative review. Sustainable Futures, 10. p. 100870. ISSN 2666-1888

Islam, Faruqul and Sarwar, Abdullah and Khan @ Thandar Oo, Nasreen (2025) Medical Tourism in Malaysia: Community Perspectives on Quality of Life and Healthcare Accessibility. Sustainability, 17 (3). p. 1226. ISSN 2071-1050

Asare Obeng, Hayford and Sarwar, Abdullah and Arhinful, Richard and Mensah, Leviticus (2025) Translating Sustainability into Customer-Perceived Value: A Social Exchange Theory Perspective on Pro-Environmental Work Behavior in Ghana’s Hospitality Sector. Tourism and Hospitality, 6 (5). p. 229. ISSN 2673-5768

Razak, Dzuljastri Abdul and Sarif, Suhaimi Mhd. and Sarwar, Abdullah (2025) Unveiling the Determinant of Humanized Business Intention Among Malaysia SMEs. Administrative Sciences, 15 (2). p. 47. ISSN 2076-3387

Sarwar, Abdullah and Ali Tareq, Mohammad and Siddika, Aysa and Raman, Murali and Amirul Islam, Md and Vijayalakshmi, V. (2025) The role of organizational commitment and demographic factors in enhancing organizational citizenship behavior among employees in financial institutions. Problems and Perspectives in Management, 23 (1). pp. 753-764. ISSN 17277051

Azam, S.M. Ferdous and Sarwar, Abdullah (2023) Consumer purchase intention towards traditional Chinese medicine. International Journal of Business and Globalisation, 34 (3). pp. 391-404. ISSN 1753-3627

Sarwar, Abdullah and Azam, S. M. Ferdous and Khan @ Thandar Oo, Nasreen and Raman, Murali and Oh, Vincent Kim Seng and Siddika, Aysa (2023) Critical Factors Impacting the Implementation of Environmental Protection Strategies among Malaysia Industries. International Journal of Energy Economics and Policy, 13 (1). pp. 431-442. ISSN 2146-4553

Siddika, Aysa and Sarwar, Abdullah and Khan, Fouzia (2023) Perceptions of Islamic Banking among Post Millennials: A Study on Muslim Students. International Journal of Management, Finance and Accounting, 4 (2). pp. 19-42. ISSN 2735-1009

Che Kamaruddin, Ahmad Rasydan and Low, Jing Hong and Sarwar, Abdullah (2022) Enhancing the Adoption of Computational Thinking Education Among the Malaysians to Prepare for Future Industrial Revolution. In: ICEEL 2021: 2021 5th International Conference on Education and E-Learning, 5 - 7 Nov. 2021, Virtual Event Japan.

Khan @ Thandar Oo, Nasreen and Sarwar, Abdullah and Tan, Booi Chen (2021) Determinants of purchase intention of halal cosmetic products among Generation Y consumers. Journal of Islamic Marketing, 12 (8). pp. 1-16. ISSN 1759-0833

Oh, Vincent Kim Seng and Yong, David Gun Fie and Sarwar, Abdullah and Low, Jing Hong and Vinayan, Gowrie (2019) Does Workplace Spirituality Decrease the Intention to Job Hop among the Generation Y Employees? In: 32nd International Business Information Management Association Conference, IBIMA 2018, 15 -16 November 2018, Seville, Spain.