Items where Author is "Rusha, Md Rifayat Islam"
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Hoque, Mohammad Tayeenul and Hassan, Hasliza and Rahman, Muhammad Sabbir and Rusha, Md Rifayat Islam and Hossain, Md Afnan (2020) Conceptualising online fashion brand recognition: scale development and validation. Spanish Journal of Marketing - ESIC, 24 (1). pp. 73-96. ISSN 2444-9695