Items where Author is "Rizwan, Syeda Hafsa"
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Aziz, Nimra and Lean, Ee Yvonne Lee and Ahmed, Nayab Khalil and Aziz, Abdullah and Rizwan, Syeda Hafsa and Shah, Syed Muntazir Hussain (2025) Generative Artificial Intelligence and Its Role in Shaping Customer Loyalty in Banking: A Conceptual Framework. International Journal of Management, Finance and Accounting, 6 (2). pp. 375-405. ISSN 2735-1009