Article

Haque, Ahasanul and Rahman, Sabbir (2011) An exploratory study on the effect of morality, encouragement of good deeds and truthfulness appeal towards advertising practices by the restaurants in Dhaka City. International Journal of Contemporary Business Studies, 2 (6). pp. 6-17. ISSN 2156-7506

Haque, Ahasanul and Rahman, Sabbir and Sayyed Ahmed, Ismail and Yasmin, Farzana and Asri, Almas (2011) Assessing the impact of advertisement towards Malay consumers: An empirical study of fast food restaurants in Malaysia. Business Management Dynamics, 1 (2). pp. 39-53. ISSN 2047-7031

Haque, Ahasanul and Sayyed Ahmed, Ismail and Rahman, Sabbir (2011) Factors influencing purchase of foreign goods by Malay Muslim consumers: A structural equation modelling approach on religiosity and ethnocentrism perspectives. The Social Sciences, 6 (5). pp. 420-428. ISSN 1818-5800

Haque, Ahasanul and Haque, Mahmudul and Rahman, Sabbir (2011) Religiosity, ethnocentrism and corporate image towards the perception of young Muslim consumers: Structural equation modeling approach. European Journal of Social Sciences, 23 (1). pp. 98-108. ISSN 1450-2267