Prasetio, Adhi and Liew, Tze Wei and Chin, Lay Gan and Sari, Puspita Kencana and Trianasari, Nurvita and Wahyuningtyas, Ratri (2026) More than a Good Deal: The Interplay of Perceived Value, Multidimensional Engagement, and Intention to Buy in Live Platform. Qubahan Academic Journal, 6 (1). pp. 47-63. ISSN 2709-8206

Gan, Chin Lay and Lee, Yi Yong and Liew, Tze Wei and Tan, Su Mae and Ahmad, Faizan and Prasetio, Adhi (2025) Cognitive and affective factors in AI virtual influencer marketing: A stimulus–organism–response and pleasure–arousal–dominance model approach. Digital Business, 5 (2). p. 100150. ISSN 2666-9544

Prasetio, Adhi and Hananto, Bagas Arief and Adiningtyas, Helmi and Liew, Tze Wei (2025) The role of service quality, customer perceived value, and trust in enhancing customer satisfaction of expedition service. Decision Science Letters, 14 (1). pp. 193-204. ISSN 19295804