Items where Author is "Pandian, Vishnu Praveen Durai"
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Subramaniam, Subhacini and Ern, Siow Yung and Pandian, Vishnu Praveen Durai Social Media Marketing Factors that Influence Purchase Intention in India: Concept Paper. In: Navigating Change Innovations In Management & Marketing. Universiti Putra Malaysia Press, pp. 202-208. ISBN 978-629775485-7