Items where Author is "Oun, Wei Loon"
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Article
Chin, Elaine Ang Hwee and Tan, Seng Huat and Goh, Mei Ling and Oun, Wei Loon (2020) Examining the Determinants of Consumer Purchase Intention towards Mobile Advertising. Global Business and Management Research: An International Journal, 12 (1). pp. 89-103.