Items where Author is "Ong, Chui Zi"
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Siow, Jing Shuan and Teoh, Bak Aun and Ong, Chui Zi and Chee, Kai Xin (2025) The impact of AI chatbot adoption on customer experience in e-retailing. Issues and Perspectives in Business and Social Sciences, 5 (1). pp. 27-36. ISSN 2785-9266