Article

Malarvizhi, Chinnasamy Agamudai Nambi and Al Mamun, Abdullah Sarwar and Jayashree, Sreenivasan and Naznen, Farzana and Abir, Tanvir (2022) Modelling the significance of social media marketing activities, brand equity and loyalty to predict consumers’ willingness to pay premium price for portable tech gadgets. Heliyon, 8 (8). e10145. ISSN 2405-8440

Malarvizhi, Chinnasamy Agamudai Nambi and Al Mamun, Abdullah Sarwar and Jayashree, Sreenivasan and Naznen, Farzana and Abir, Tanvir (2022) Predicting the Intention and Adoption of Near Field Communication Mobile Payment. Frontiers in Psychology, 13. ISSN 1664-1078