Rauf, Abdul and Anthonysamy, Lilian and Mahmood, Hamid and Hammad, Muhammad and Muhammad, Norhilmi and Ullah, Ihtisham (2026) Crafting experiences or critiques? the role of social servicescape in driving negative e-WOM and continuous purchase intentions through perceived value. SN Business & Economics, 6 (9). ISSN 2662-9399

Rauf, Abdul and Anthonysamy, Lilian and Mahmood, Hamid and Muhammad, Norhilmi and Hammad, Muhammad and Ullah, Ihtisham (2026) Linking innovation with hospital performance: the mediating role of experiential healthcare marketing. Frontiers in Health Services, 6. ISSN 2813-0146

Rauf, Abdul and Muhammad, Norhilmi and Mahmood, Hamid and Yuen, Yee Yen and Rashid, Muhammad Haroon and Naseem, Warda (2024) Role of servicescape in patients’ clinic care waiting experience: Evidence from developing countries. PLOS ONE, 19 (10). e0311542. ISSN 1932-6203

Rauf, Abdul and Muhammad, Norhilmi and Mahmood, Hamid and Yuen, Yee Yen and Sabir, Irfan (2024) A conceptual framework of service quality on patient’s behavioral assessment: Insight from Pakistan. Journal of Infrastructure, Policy and Development, 8 (8). p. 6428. ISSN 2572-7923

Rauf, Abdul and Muhammad, Norhilmi and Mahmood, Hamid and Yuen, Yee Yen (2024) The influence of healthcare service quality on patients' satisfaction in urban areas: The case of Pakistan. Heliyon, 10 (18). e37506. ISSN 2405-8440