Items where Author is "Mohamad Roshdi, Mohamad Uzair"
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Chan, Tak Jie and Mohamad Roshdi, Mohamad Uzair and Tian, Yang and Hashim, Nor Hazlina and Huam, Hon Tat (2025) Predictors of Social Media Advertisement Appeals and Consumers’ Buying Behavior of a Fast-Food Chain Company. Studies in Media and Communication, 13 (1). p. 441. ISSN 2325-8071