Items where Author is "Mohamad Ridza, Nurul Airin"
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Conference or Workshop Item
Mohamad Ridza, Nurul Airin and Migin, Melissa Wendy and Hassan, Hasliza (2022) Online-to-Offline (O2O) Commerce: Factors That Influence Consumers’ Offline Purchase Intention Through eWOM. In: Postgraduate Social Science Colloquium 2022, 1 - 2 June 2022, Online.
Mohamad Ridza, Nurul Airin and Migin, Melissa Wendy and Hassan, Hasliza (2021) Online-to-Offline (O2O) Commerce: Factors that Influence Consumers’ Offline Purchase Intention through eWOM. In: 2nd Post Graduate Social Science Colloquium Proceedings 2021, 8-9 June 2021, Cyberjaya, Malaysia. (Submitted)
Thesis
Mohamad Ridza, Nurul Airin (2022) Online-To-Offline (O2O) Commerce: Factors that influence consumers' offline purchase intention through electronic Word-Of-Mouth (WOM). Masters thesis, Multimedia University.