Items where Author is "Mohamad, Wan Normila"
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Number of items: 2.
Article
Lim, Ying San and Ng, Tuan Hock and Mohamad, Wan Normila and Lim, Cheng Ee (2022) Facebook live : how it affects the purchase intention of generation Y in Malaysia? Journal of Business Management and Accounting, 12 (1). pp. 25-49. ISSN 2636-9249, 2231-9298
Conference or Workshop Item
Lim, Ying San and Yeo, Sook Fern and Ng, Tuan Hock and Mohamad, Wan Normila (2022) Brand Engagement In S-commerce: A Study of Malaysia Customers. In: 2022 International Conference on Digital Transformation and Intelligence, ICDI 2022, 1-2 Dec. 2022, Sarawak, Malaysia.