Article

Ojo, Oluwayomi Toyin and Dorasamy, Magiswary and Migin, Melissa Wendy and Jayabalan, Jayamalathi and R., Rajeswari and Tung, Soon Seng (2023) Academic entrepreneurial engagement for frugal innovation in higher education institutions: a systematic literature review. F1000Research, 10. p. 1078. ISSN 2046-1402

Zhang, Mengyao and Hassan, Hasliza and Migin, Melissa Wendy (2023) Exploring the Consumers’ Purchase Intention on Online Community Group Buying Platform during Pandemic. Sustainability, 15 (3). p. 2433. ISSN 2071-1050

Alshanfari, Noor and Hassan, Hasliza and Migin, Melissa Wendy (2021) Entrepreneurial Intention to Venture into Flea Market Retailing: An Empirical Study in Oman. The Journal of Asian Finance, Economics, and Business, 8 (6). pp. 163-168. ISSN 2288-4637, 2288-4645

Mohamad, Falahat and Che Senik, Zizah and Lee, Yan Yin and Migin, Melissa Wendy (2020) Ecosystem of Born Globals in Emerging Market. European Journal of International Management, 1. ISSN 1751-6765

Hassan, Hasliza and Sade, Abu Bakar and Migin, Melissa Wendy (2020) State of Entrepreneurship Attitude and Intention among Malaysian Youngsters. International Journal of Family Business Practices, 3 (1). pp. 1-12. ISSN 2621-7325,2621-7333

Conference or Workshop Item

Ojo, Oluwayomi Toyin and Dorasamy, Magiswary and Migin, Melissa Wendy (2022) Investigating the Determinant of Academic Entrepreneurial Engagement. In: Postgraduate Social Science Colloquium 2022, 1 - 2 June 2022, Online.

Mohd Zulkifle, Atikah and Ab. Aziz, Kamarulzaman and Migin, Melissa Wendy (2022) Factors Affecting Malaysian Youth to Be a Social Entrepreneur. In: Postgraduate Social Science Colloquium 2022, 1 - 2 June 2022, Online. (Submitted)

Mohamad Ridza, Nurul Airin and Migin, Melissa Wendy and Hassan, Hasliza (2022) Online-to-Offline (O2O) Commerce: Factors That Influence Consumers’ Offline Purchase Intention Through eWOM. In: Postgraduate Social Science Colloquium 2022, 1 - 2 June 2022, Online.

Meng, Yao Zhang and Hassan, Hasliza and Migin, Melissa Wendy (2022) Self-Checkout System in Hypermarkets. In: Postgraduate Social Science Colloquium 2022, 1 - 2 June 2022, Online.

Alshanfari, Noor and Hassan, Hasliza and Migin, Melissa Wendy (2021) Entrepreneurial Intention to Venture into Flea Market Retailing. In: 2nd Post Graduate Social Science Colloquium Proceedings 2021, 8-9 June 2021, Cyberjaya, Malaysia. (Submitted)

Mohd Zulkifle, Atikah and Ab. Aziz, Kamarulzaman and Migin, Melissa Wendy (2021) Factors Affecting Malaysian Youth to be A Social Entrepreneur. In: 2nd Post Graduate Social Science Colloquium Proceedings 2021, 8-9 June 2021, Cyberjaya, Malaysia. (Submitted)

Thamotharan, Kishamala and Hassan, Hasliza and Migin, Melissa Wendy (2021) The Impact of Financial Support in Shaping the Entrepreneurial Intention Among Youngsters to Preserve the Malaysia Handicraft Culture. In: 2nd Post Graduate Social Science Colloquium Proceedings 2021, 8-9 June 2021, Cyberjaya, Malaysia. (Submitted)

Mohamad Ridza, Nurul Airin and Migin, Melissa Wendy and Hassan, Hasliza (2021) Online-to-Offline (O2O) Commerce: Factors that Influence Consumers’ Offline Purchase Intention through eWOM. In: 2nd Post Graduate Social Science Colloquium Proceedings 2021, 8-9 June 2021, Cyberjaya, Malaysia. (Submitted)

Woon, Nur Hidayah and Tan, Booi Chen and Migin, Melissa Wendy (2021) Relocation Intention of Elderly to a Smart Retirement Village: Integration of TPB and TAM. In: 2nd Post Graduate Social Science Colloquium Proceedings 2021, 8-9 June 2021, Cyberjaya, Malaysia. (Submitted)

Hassan, Hasliza and Sade, Abu Bakar and Migin, Melissa Wendy and Ooi, San Khaw (2020) Cultivating Traditional Malaysian Handicraft Market Demand through Social Media Technology. In: IEEE Region 10 Humanitarian Technology Conference (R10 HTC 2020), 01-12-2020, Online, Kuching, Malaysia.

Thamotharan, Kishamala and Hassan, Hasliza and Migin, Melissa Wendy (2020) Crafting Entrepreneurship Behaviour among Youths to Preserve Malaysian’s Handicraft Culture. In: 36th IBIMA Conference, 3-4 Nov. 2020, Virtual, Granada, Spain.

Hassan, Hasliza and Sade, Abu Bakar and Migin, Melissa Wendy (2019) State of Entrepreneurship Attitude and Intention among Malaysian Youngsters. In: The 3rd International Conference on Family Business & Entrepreneurship (ICFBE 2019), 8-9 April 2019, The Patra Bali Resort Indonesia, Bali, Indonesia.

Thesis

Migin, Melissa Wendy (2007) Consumer Perception On Oil Commodity: Brand Image Of Shell. Masters thesis, University of Multimedia.