Items where Author is "Mat Rahim, Ainurliza"
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Mohd Yusoff, Irdina and Mat Rahim, Ainurliza (2026) The Influence of Creative Multimedia and Social Media on Purchasing Decisions Among Newly Employed Youth: An AIDA Model Perspective. International Journal of Creative Multimedia, 7 (1). p. 228. ISSN 2716-6333