Items where Author is "Lin, Ng Xin"
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Tan, Gek Siang and Ab. Aziz, Kamarulzaman and Lin, Ng Xin (2025) Acceptance of mobile advertising among Gen Z in Malaysia: implications for business sustainability through digitalisation in post-COVID-19. International Journal of Business Excellence, 37 (1). pp. 58-73. ISSN 1756-0047