Lim, Zhou Yi (2024) Measuring engagement of online marketing website with Cluster-N-Engage framework. Masters thesis, Multimedia University.

Lim, Zhou Yi and Ong, Lee Yeng and Leow, Meng Chew (2023) Cluster-N-Engage: A New Framework for Measuring User Engagement of Website With User Navigational Behavior. IEEE Access, 11. pp. 112276-112292. ISSN 2169-3536

Lim, Zhou Yi and Ong, Lee Yeng and Leow, Meng Chew and Lee, Ting Wei and Tay, Qi Ming (2023) Understanding User Behaviour with Web Session Clustering and User Engagement Metrics. In: 2023 19th IEEE International Colloquium on Signal Processing & Its Applications (CSPA), 3-4 Mar 2023, Kedah, Malaysia.

Lim, Zhou Yi and Ong, Lee Yeng and Leow, Meng Chew (2022) Web Usage Mining on an Online Roadshow Website. In: Postgraduate Colloquium December 2022, 1-15 December 2022, Multimedia University, Malaysia. (Unpublished)

Lim, Zhou Yi and Ong, Lee Yeng and Leow, Meng Chew (2021) A Review on Clustering Techniques: Creating Better User Experience for Online Roadshow. Future Internet, 13 (9). p. 233. ISSN 1999-5903

Lim, Zhou Yi and Ong, Lee Yeng and Leow, Meng Chew (2021) Experimental Study on Predictive Modeling in the Gamification Marketing Application. In: International Conference on Industrial, Engineering and Other Applications of Applied Intelligent Systems, 26-29 July 2021, Kuala Lumpur, Malaysia.