Items where Author is "Lim, Pei Yin"
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Lim, Ying San and Ng, Tuan Hock and Lim, Pei Yin (2019) The Epic of Korean Wave: Purchase Intention Towards Korean Products Among Generation Y. In: 9th International Economics and Business Management Conference 2019, 2-3 Nov. 2019, Imperial Heritage Melaka, Melaka, Malaysia.