Items where Author is "Lim, Cheng Ee"
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Lim, Ying San and Ng, Tuan Hock and Mohamad, Wan Normila and Lim, Cheng Ee (2022) Facebook live : how it affects the purchase intention of generation Y in Malaysia? Journal of Business Management and Accounting, 12 (1). pp. 25-49. ISSN 2636-9249, 2231-9298