Items where Author is "Li, Zhuqian"
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Moorthy, Krishna and Li, Zhuqian and Loh, Chun T'ing and Johanthan, Sonia (2025) The influence of B2C e-commerce live streaming on consumers' online purchasing behavior among Malaysian and Chinese consumers. Issues and Perspectives in Business and Social Sciences, 6 (1). pp. 94-106. ISSN 2785-9266