Items where Author is "Leong, Irene Yoke Chu"
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Article
Yeo, Sook Fern and Tan, Cheng Ling and Leong, Irene Yoke Chu and Palmucci, Dario Natale and Then, Yu Jian (2023) Supplements purchase intention: young consumer's perspective. British Food Journal, 125 (7). ISSN 0007-070X
Cheak, Audrey Poh Choo and Chong, Chin Wei and Yuen, Yee Yen and Leong, Irene Yoke Chu (2022) The Relationship Between Critical Success Factors, Perceived Benefits, and Usage Intention of Mobile Knowledge Management Systems in the Malaysian Semiconductor Industry. Interdisciplinary Journal of Information, Knowledge, and Management, 17. pp. 471-496. ISSN 1555-1229
Conference or Workshop Item
Yeo, Sook Fern and Tan, Cheng Ling and Lim, Kah Boon and Lee, Yi Qin and Chelvarayan, Anushia and Leong, Irene Yoke Chu (2026) Going Cashless on Campus: A Study of E-Wallet Adoption Drivers Among Malaysian University Students. In: ICBIM '25: Proceedings of the 9th International Conference on Business and Information Management, Bangkok, Thailand, 19 - 21 September 2025.
Yeo, Sook Fern and Tan, Cheng Ling and Lim, Kah Boon and Kong, Shing Leei and Kim, Long and Leong, Irene Yoke Chu (2024) Smart Hospitality: Leveraging Smartphone Apps for Service Innovation in Hotels. In: 8th International Conference on Business and Information Management, ICBIM 2024, 16 -18 August 2024, Pattaya, Thailand.
