Items where Author is "Lee, Yi Yong"
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Article
Liew, Tze Wei and Tan, Su Mae and Yoo, Nur Emilyn and Gan, Chin Lay and Lee, Yi Yong (2023) Let's talk about Sex!: AI and relational factors in the adoption of a chatbot conveying sexual and reproductive health information. Computers in Human Behavior Reports, 11. p. 100323. ISSN 2451-9588
Lee, Yi Yong and Gan, Chin Lay and Liew, Tze Wei (2023) Do E-wallets trigger impulse purchases? An analysis of Malaysian Gen-Y and Gen-Z consumers. Journal of Marketing Analytics, 11 (2). pp. 244-261. ISSN 2050-3318
Liew, Tze Wei and Tan, Su-Mae and Sung, Joe Yin and Gan, Chin Lay and Lee, Yi Yong (2023) Love is in the cloud: Uncovering the factors driving continuous use intention of online dating applications. Cogent Social Sciences, 9 (1). ISSN 2331-1886
Lee, Yi Yong and Gan, Chin Lay and Liew, Tze Wei (2023) Rationality and impulse buying: Is your emotion a part of the equation? Computers in Human Behavior Reports, 12. p. 100337. ISSN 2451-9588
Lee, Yi Yong and Gan, Chin Lay and Liew, Tze Wei (2023) Susceptibility to instant messaging phishing attacks: does systematic information processing differ between genders? Crime Prevention and Community Safety. ISSN 1460-3780
Lee, Yi Yong and Gan, Chin Lay and Liew, Tze Wei (2023) Thwarting Instant Messaging Phishing Attacks: The Role of Self-Efficacy and the Mediating Effect of Attitude towards Online Sharing of Personal Information. International Journal of Environmental Research and Public Health, 20 (4). p. 3514. ISSN 1660-4601
Lee, Yi Yong and Gan, Chin Lay and Liew, Tze Wei (2022) The Impacts of Mobile Wallet App Characteristics on Online Impulse Buying: A Moderated Mediation Model. Human Behavior and Emerging Technologies, 2022. pp. 1-15. ISSN 2578-1863
Lee, Yi Yong and Gan, Chin Lay and Liew, Tze Wei (2022) Phishing victimization among Malaysian young adults: cyber routine activities theory and attitude in information sharing online. The Journal of Adult Protection. ISSN 1466-8203
Lee, Yi Yong and Gan, Chin Lay (2020) Applications of SOR and para-social interactions (PSI) towards impulse buying: the Malaysian perspective. Journal of Marketing Analytics, 8 (2). pp. 85-98. ISSN 2050-3318
Conference or Workshop Item
Liew, Tze Wei and Tan, Su Mae and Gan, Chin Lay and Ahmad, Faizan and Lee, Yi Yong and Chong, Xin Yen (2024) Alexa, add some magic to my shopping cart!: The effects of perceived intelligence and anthropomorphism on voice commerce technology acceptance. In: 2024 4th International Conference on Computer Communication and Information Systems (CCCIS), 27-29 February 2024, Phuket, Thailand.
Tan, Su Mae and Liew, Tze Wei and Gan, Chin Lay and Jamaluddin, Hasmida and Lee, Yi Yong and Tey, James Yong Zheng (2023) What drives the continuous adoption of mobile stock trading applications among Gen-Z traders? An investigation of the TAM, social influence, trust, and perceived security. In: WSSE 2023: 2023 The 5th World Symposium on Software Engineering, 22 -24 September 2023, Tokyo, Japan.
Lee, Yi Yong and Gan, Chin Lay and Liew, Tze Wei (2022) Factors Influencing the Risk of Instant Messaging Phishing Victimisation Among Gen-Z in Malaysia. In: Postgraduate Colloquium December 2022, 1-15 December 2022, Multimedia University, Malaysia. (Unpublished)
Thesis
Lee, Yi Yong (2023) Effects of individual and message characteristics on instant messaging phishing susceptibility among Malaysian Generation Z. PhD thesis, Multimedia University.
Lee, Yi Yong (2020) Effects of Mobile Instant Messaging Towards Malaysian Gen-Y Impulse Buying. Masters thesis, Multimedia University.