Items where Author is "Lee, Jia Yee"
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Yeow, Jian Ai and Ng, Poh Kiat and Ng, Yu Jin and Tai, Hen Toong and Cheah, Chew Sze and Lee, Jia Yee (2024) Streaming to Success: Amplifying Purchase Intentions Among Malaysian Consumers. International Journal of Economics and Management, 18 (1). pp. 103-112. ISSN 1823-836X