Items where Author is "Lam, Mun Soon"
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Lim, Ying San and Ng, Tuan Hock and Lam, Mun Soon and Tan, Si Yan (2023) Communication in the 21st Century: The Effect of Internet Celebrity as the Communication Source in Influencing Generation Z Purchase Intention. Jurnal Komunikasi: Malaysian Journal of Communication, 39 (4). pp. 507-522. ISSN 2289-1528
M. Ariffin, Ahmad Azmi and Maghzi, Atefeh and Lam, Mun Soon and ., Syed Shah Alam (2018) Exploring the influence of hospitality on guest satisfaction in luxury hotel services. e-Review of Tourism Research, 15 (1). pp. 1-20. ISSN 1941-5842