Shi, Mengqi and Mohd Ariffin, Ahmad Azmi and Lam, Jason Mun Soon (2024) The Impacts of Frontliners’ Physical Attractiveness on Customer Participation in Resort Hotels: A Conceptual Paper Contribute to SDGs. Journal of Lifestyle and SDGs Review, 4 (4). e02507. ISSN 2965-730X

Lam, Jason Mun Soon and Makhbul, Zafir Khan Mohamed and Abd Aziz, Norzalita and Ahmat, Mohd Amirul Hafidz (2024) Incorporating multidimensional images into cultural heritage destination: does it help to explain and analyse better? Journal of Cultural Heritage Management and Sustainable Development, 15 (4). ISSN 2044-1266

Choo, Ling Suan and Chan, Agnes Mei Leng and Lam, Jason Mun Soon and Kaliappen, Narentheren (2022) Does Self-Efficacy and Achievement Motivation Predict Entrepreneurial Intention Among Undergraduate Students? Journal of Sustainability Science and Management, 17 (7). pp. 46-61. ISSN 1823-8556

Chong, Sin Woon and Lam, Jason Mun Soon and Too, Yue Jia (2022) Empirical Study on Intention to Use of Touch'n Go e-Wallet among Millennial in Malaysia during Covid-19 Endemic. In: 2022 International Conference on Digital Transformation and Intelligence (ICDI), 1-2 Dec. 2022, Sarawak, Malaysia.

Lam, Jason Mun Soon and M. Ariffin, Ahmad Azmi (2019) Do travel images affect international students’ on-site academic value? New evidence from the Malaysia’s ‘higher edutourism’ destination. Journal of Vacation Marketing. ISSN 1356-7667

Lam, Jason Mun Soon and Ramlee, Shamshubaridah and Ling, Suan Choo (2019) Will International Students Be Loyal To Higher Education Or Tourism Sector? A Destination Image & Value Approach. In: International Conference on Social Science and Business (ICSSB), 24-26 July 2019, Legian, Bali Province , Indonesia.