Items where Author is "Lai, Ruixia"
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Article
Lai, Ruixia and Teo, Siew Chein (2019) Analysing the Moderating Effects of Generational Cohorts on Brand Loyalty in the Malaysian Footwear Industry. Jurnal Pengurusan, 56. ISSN E-ISSN: 0127-2713 Print ISSN: 0127-2713