Items where Author is "Kuppusamy, Jayanthy"
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Balakrishnan, Kavitha and Angusamy, Ajitha and Singh, Tarandeep and Razak, Mohamed Nur Fitri and Kuppusamy, Jayanthy (2025) Effect of strategic visual communication, eWOM, and personal attractiveness on consumer purchase intentions in Malaysia. SEARCH Journal of Media and Communication Research, 2025 (SI). pp. 33-50. ISSN 2672-7080